Shrewsbury Town
Football Club

Matchday Programme / Website

We’re incredibly proud to work with our local football club, Shrewsbury Town. Their stadium, Montgomery Waters Meadow, is just a stone’s throw from our offices and you’ll find many of the Reech team cheering them on on a Saturday!

Shrewsbury Town FC
STFC website building


The club wanted to strengthen the online presence of their corporate and hospitality and to create a new online shop for supporters, as well as refreshing the look of the Shrewsbury Town match-day programmes.

“Since partnering with Reech, they have worked with us to develop a number of pieces of work to help promote the club. In addition to designing our matchday programmes – an important element for us – they have also helped us to update and develop our online club shop, making Shrewsbury Town’s merchandise accessible to fans across the globe. We’re proud to have them as one of the club’s supporters.”

Brian Caldwell, Chief Executive at Shrewsbury Town Football Club

STFC club store
Shrewsbury Town FC programme
Shrewsbury Town FC


We developed a brand new look for the matchday programmes and now turn these around within 48-hours ahead of every home game. We also developed both a slick new website and a high-quality printed brochure to shout about the impressive corporate and hospitality options the club has to offer. Our team of developers set to work transforming the online shopping experience for fans – building a full e-commerce site, utilising Square Up and WooCommerce. We also replaced the whole point of sale in the physical store to use tablets in place of traditional till points. The online and in-store systems are now linked to offer a much more streamlined, efficient system.  


We provide additional support to the club, including website support to keep their club shop and main site up-to-date. We’ve also provided additional design support through the creation of website assets, bringing together the new look of the club across all channels. For the 2020/21 season, the club was able to sell out of many limited edition, home and away products – some of which were sold to football fans across the globe!