Shrewsbury Prison

Branding / Website / Photography & Video

shrewsbury prison logo

Following its closure by the Ministry of Justice in 2013, Shrewsbury Prison was bought by The Campbell Group to offer an authentic Georgian, Victorian and modern-day prison experience. Led by a group of ex-Prison Officers, the team aim to deliver the most interactive prison tours in the world.

shrewsbury prison logo branding
shrewsbury prison website


We were approached for the full works. As a unique tourist destination, Shrewsbury Prison was looking for a marketing partner that would enhance its brand identity and develop an online presence that would raise awareness and promote the venue to those planning to visit the county town in Shropshire.

shepton mallet prison website
shrewsbury prison photography
shrewsbury prison ipad tablet
shrewsbury prison website mobile


Combining a high-impact colour palette with a decorative font style, we’ve developed a strong and powerful brand logo that reflects the eery landmark venue perfectly. As well as creating a new visual identity, we designed a custom-built website that provides a bespoke user experience and fully caters to customer needs, with the ability to book tickets for tours, activities and events online.


Since unveiling the new brand on social media platforms, there has been a high influx of positive feedback. We’ve elevated Shrewsbury Prison and created an interactive and recognisable brand.