Following its closure by the Ministry of Justice in 2013, Shrewsbury Prison was bought by The Campbell Group to offer an authentic Georgian, Victorian and modern-day prison experience. Led by a group of ex-Prison Officers, the team at Shrewsbury Prison aim to deliver the most interactive prison tours in the world.
Plan.
Shrewsbury Prison approached Reech for the full works. As a unique tourist destination, Shrewsbury Prison was looking for a marketing partner that would enhance their brand identity and develop an online presence that would raise awareness and promote the venue to those planning to visit the county town in Shropshire.
“We are extremely proud to be showing off our new look. The brands look great and represent the prisons perfectly, while the new websites are intuitive and user-friendly. The work Reech has done is truly great and will no doubt have a huge impact on our business. I’m so grateful for all of the effort and hard work.”
Joel Campbell, CEO of The Campbell Group
Create.
Combining a high-impact colour palette with a decorative font style, we’ve developed a strong and powerful brand logo that reflects the eery venue perfectly. As well as creating a new visual identity, we designed a website that provides a bespoke user experience and fully caters to customer needs, with the ability to book tickets for tours, activities and events.
Measure.
Since unveiling the new brand on social media platforms, there has been a high influx of positive feedback. We’ve elevated Shrewsbury Prison and created an interactive and recognisable brand.