Planet Doughnut

Website / Photography / Social Media / Illustration

Founded back in 2017 by husband and wife duo, Duncan and Samantha McGregor, Planet Doughnut first began in their family garage. Today, Planet Doughnut has three stores, over 20 employees, 60+ flavours on offer, a nationwide delivery service and a bespoke bakery. As Planet Doughnut’s chosen marketing partner, we’ve supported their growth plans through our comprehensive, full-service offering.

Plan.

Responding to rapid growth and ever-growing customer demand, Planet Doughnut came to us with the requirement for a new e-commerce website, as well as specialist marketing support to open a new flagship store and launch a nationwide delivery service.

Scaling up from a local delivery service, Planet Doughnut wanted to reach out to a large-scale customer base, take the brand to new heights and compete with the key players in the market. To support this, we provided expert branding and design services, professional photography, video and animations, optimised content writing and the development of a bespoke e-commerce platform and order management system.

“The team at Reech really took the time to listen, learn about our corporate objectives and understand what we were looking for in a strategic marketing partner. We’re really pleased with the project outcomes and believe our new website will allow Planet Doughnut to grow and respond to increasing demand.”

Duncan McGregor, Founder of Planet Doughnut

Create.

We first expanded the colour palette to include bright accents, which would feature in all in-store signage and POS. Our attention then turned to brand identity, including tone of voice, mission statement and corporate values. We then developed a new e-commerce website and order management system that would support Planet Doughnut’s ongoing business objectives.

Our professional photography services have also helped develop a portfolio of high-grade, commercial imagery for use on the new website, print materials and social media platforms. We also gave Planet Doughnut’s social media presence a boost through playful animations, eye-catching artwork tiles and targeted campaigns to drive website traffic.

Measure.

Our in-house expertise and our full range of services have come together to truly transform and refine Planet Doughnut’s marketing. With an improved user journey at the forefront of our approach, the new online home for Planet Doughnut enables more customers than ever before to get their hands on their tasty doughnuts.

From the design of their in-store signage and printed marketing materials to the aesthetics of their social media and website, Planet Doughnut’s branding is polished, refined and ready to take over the world!

Learn more about Planet Doughnut’s new website.