Enigma Lighting
Solutions

Branding / Website / Photography

Based in Birmingham, Enigma Lighting develop high-end lighting solutions and work with leading UK hotel and restaurant chains, architects and building developers.

Plan.

Enigma Lighting approached us for the full works – a rebrand to elevate their visual identity, striking photography and a slick new website to showcase their extensive product range.

“We are absolutely delighted with the rebrand and the new website Reech created for us. It really upped our brand image and appeal to our core demographic. Our customers can now access the information they need about our products easily and quickly.”

Katie Fluhrer, Brand Manager

Create.

The website needed to balance high-functionality with aesthetic appeal. It was essential that technical information could be relayed quickly, whilst remaining highly visual to appeal to interior designers and architects.

We created a colour palette that reflected this. We used a fresh and energetic yellow, indicative of lighting, but balanced this by keeping the rest of the brand monotone. This ensured it retained an aspirational, contemporary feel. The reduced colour palette consolidated the high-end tone and the impactful photography helped to ensure the site was interiors-led. The website had a complex digital specification – including a data-driven spec builder and custom PDF generator. The contemporary execution coupled with intelligent data design delivered customers the features and functionality they have come to expect from Enigma.

Measure.

The finished product is a completely modern redesign of the company’s previous website, making it faster and more responsive for an improved user experience. This project has also led on to us providing further support to Enigma Lighting, through a Search Engine Optimisation (SEO) strategy to further enhance website rankings and traffic, and targeted social media campaigns through LinkedIn to prospective leads.