Search Engine Optimisation is fast becoming the most important investment any business owner can make. Internet usage is at the highest it’s ever been, with more people than ever flocking to trusted search engines to source information. The way that we use search engines has evolved and with it, there is a need for businesses to evolve how they are positioned online – and how well they can be found by prospective customers.
What is SEO?
Put simply, SEO is a process that focuses on improving your websites visibility on search engines – the main one being Google. The better your SEO strategy and the better your consistency in working on your SEO, the more likely your website will be seen online by current and prospective customers.
If you have a website for your business, SEO should be a focus within your marketing strategy. SEO is one of the most cost-effective marketing tools available and can provide the highest return on investment for businesses – especially as we now live in such a digitally focused world. SEO is not to be confused with Paid Search, also known as Google Ads.
Reech your website’s true potential
Through our Search Engine Optimisation service, we’ll create and manage a robust approach to your SEO and a strategy that keeps you firmly in the eyes of your existing customers, whilst also working to actively attract new leads. Successfully using SEO for your website is no small task, What’s more, you need to ensure it’s done right! As a Google Partner, we have the expertise and knowledge to plan, analyse and complete crucial work for you. Learn more about our credentials.
Have you been working on your SEO yourself previously? Or are you somewhat of a novice? We’ll delve into the detail of your website, analysing how its currently performing and identifying key objectives that we can help you achieve through a successful SEO strategy. We’ll ask you questions you may not have even considered in relation to your website – and your business – to ensure we know everything there is to know about your audience.
We’ll take the reins, researching into your competitors, industry and audience to develop a robust keyword plan, analysing your existing content and identifying where your website has contents. We’ll also complete a website audit to make sure your website is functioning as effectively as possible before we complete any on-page work. Missing this step can have a detrimental effect on your rankings and traffic. We’ll also take a look at;
User experience and engagement
Outbound and inbound links
Depending on our findings, we will take your content strategy down one of many routes. This could be tweaking your existing copy to ensure its optimised, developing a strategy to add new landing pages or create regular blogs; or we may feel that your content is out-dated and requires a complete re-write. Regardless of which route we take you down, all the content our experts create will be well optimised, written well and with your tone-of-voice and offering in mind.
Keyword and Competitor Analysis
We’ll regularly monitor your keyword rankings – and see how your website is performing in relation to your competitors. This isn’t a one-time check, it’s important that regular analysis is completed to see where improvements have been made following regular SEO work, and where attention needs to be placed over the coming months. We’ll use this data to regroup and amend our strategy when needed.
Measuring & Reporting
Results matter and we’re dedicated to ensuring our SEO strategy delivers solid results. We’ll keep in regular contact with you to let you know how your website is performing and will meet with you each quarter to provide a full report of the work we have completed and the achievements we’ve made against your business objectives.
We’d love to hear about your company and discuss how we can boost your online performance with SEO!