Whether we’re helping with logo design development or a total rebrand, our approach remains the same. We’ll do all the relevant research, looking at the other players in your industry. We’ll get to know your organisation, and what you do/don’t like about your current logo. Then we’ll create some initial logo design concepts. This initial stage can take a few weeks – if you need us to design sub-branding logos, we may need longer to work with you.
How we approach your logo design project
We’ll present our logo design concepts to you in a range of colour options and, where applicable, your straplines in a variety of fonts. Our creative team will also mock-up these logo concepts onto a range of marketing materials so we can effectively show you how your new branding would look on stationery, a new bespoke website, your printed brochure or even vehicle livery. Once you’ve narrowed it down to a logo design and brand concept you love, we’ll use your input to perfect your brand’s new look.
Logo Design Collaboration
The branding process can sometimes be an emotional journey as organisations start to question and reflect on their brand through their new logo design. Due to this, we encourage our clients to take time to consult employees, their partners and even their customers to ensure their new logo truly reflects the company’s ethos and values. A little outside help will allow a client to fully reflect!
Reech has delivered new logos for many Shropshire-based businesses, including McCartney’s, Visit Shropshire, Nock Deighton and Ironbridge Museums.
What can you expect when you work with Reech?
Creating the design is only one part of the branding process. A complete service will also include the creation of a strapline and associated brand attributes that you use across all your marketing materials. As part of our design and branding service, you’ll receive a Look Book to showcase your new brand in a variety of colours, fonts and uses.