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Content & Marketing
A powerful brand story, vibrant content and a strong brand ethos are key to attracting new customers and triggering brand loyalty. Our team of strategic marketing minds and copywriters amplify your brand’s reach and drive sales.
Messaging & Tone of Voice
While our designers transform your brand image visually, our marketers transform your brand’s voice. They help to ensure every communication received throughout the consumer journey resonates with consumers and fits your brand image to strengthen your connection to your customers.
Our copywriters work closely with you to establish the perfect tone of voice for your brand and implement this across all brand communications. Whether you need help creating SEO-friendly copy for your website to vibrant copy for a brochure and eye-catching straplines for an exhibition stand, we can help. We also write engaging monthly web content, blogs, newsletters and press releases to further showcase your brand.
Optimised content is the secret to performing well in search engine rankings. Our copywriters are experts in the art of SEO-friendly copy and are trained in all the latest tricks from WordPress and Yoast. We can polish up old website content or write new copy from scratch. All our sites are enabled with Google Analytics so we can keep an eye on this and advise you on which internet search terms can help boost performance.
Before we begin any new project, we get stuck into some initial market research. We learn about your competitors and assess their strategies so that we can explore the most effective way to set your brand apart. We also offer a more detailed market assessment, including quantitative and qualitative research (.e.g. focus groups) if required.
Once we’ve had a briefing meeting and armed ourselves with oodles of market research, our creative team joins forces. We hone our definition of your target market, set out the most effective ways to reach them and outline how we’ll do this. This is your marketing strategy. It guides everything we do – think of it as a route map for transforming your brand.
Whilst your website sits at the heart of your digital strategy, it’s still really important to ensure your email marketing, online advertising and social media activity all work cohesively. We create a digital strategy of golden rules on everything from the frequency of pay-per-click advertising to newsletter content to help maximise your brand’s digital presence.
We’d love to hear about your company and discuss how we can help give your content a new lease of life!