What’s in a brand? Your brand is so much more than your company name. It’s the colour palette you choose, your logo design, your tone of voice and how this works collectively.
It all starts with a killer strategy. We first perform a brand audit to review what your existing brand says about you. We then explore your objectives to understand where you want your brand to go. Then we develop a bespoke brand strategy. This is your route-map to the future and it drives everything we do.
The first step in every brand’s journey. We establish the core elements of your company that a name should communicate. Next, we set about developing a comprehensive list of brand name options that all deliver these key messages in an instant.
Brand Identity Design
We create and transform the visual identity of brands. We design a range of logos, colourways and mock-ups of how the branding will look in situ. We discuss each option with you to help choose a route that perfectly encapsulates your brand. Finally, we roll your new brand identity out across all your communications.
Once your shiny new brand identity is created, it’s essential to ensure your new branding is applied consistently across all your customer communications. Brand guidelines are a bit like an instruction manual for your brand. They clearly outline how branding should be applied across all print and digital assets – from fonts to Pantone references – to ensure it’s never diluted or compromised.
Rebranding a beloved charity
Corporate Social Responsibility is really important to us at Reech, and we’re always open to helping local charities. We were honoured to have the opportunity to tender to rebrand Severn Hospice, a beloved Shropshire charity. The challenge? To modernise a well-known brand whilst keeping the ethos of the charity in mind.