A brief history of Google algorithm updates

No matter what industry you’re in, if you want to boost SEO for your Shropshire business, then it’s essential to understand Google’s algorithms. Any top-notch digital marketing agency will be able to adapt its SEO strategy to ensure it follows Google’s latest algorithm updates.

If you’re new to the subject, or just want to learn a little more about how search engines rank websites, then read on to learn all about Google’s ever-evolving algorithms.

What are Google algorithms and why do they change?

Google ranks web pages by looking at data from its search index and producing algorithms. There are numerous ranking factors that contribute to where your site may appear on Google’s search engine results page (SERP). Previously, Google’s algorithm updates were fairly infrequent. However, with technology advancing so quickly, Google releases new algorithms more frequently to reflect the level of detail in searches and ensure web users get the best results possible.

Significant algorithm updates

Many of Google’s algorithm updates are small and don’t have a massive impact on a website’s SERP ranking. However, over time there have been some major changes to the way the search engine ranks. Here’s a potted history of Google’s significant algorithm updates:

How Google’s algorithms can improve SEO for your Shropshire business

It’s important for any company and their digital marketing agency to understand Google’s algorithms so they can ensure they’re ranking as highly as possible. There are many aspects that go into Google’s ranking factors, affecting everything from web design and development to content writing and image sourcing.

If you’re looking for support with any aspect of digital marketing, then our full-service marketing agency in Shrewsbury is here to help. At Reech Media, we have expertise in website building, social media, content marketing, and much more! As a small local business, we’d love to help you boost SEO results for your Shropshire company. Please don’t hesitate to get in touch with us to discuss your digital marketing needs!